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13 July 2019

Hooray to “Ural”! Happy anniversary, "Zahar"!

In honor of the 75th anniversary of the first Ural truck, the Ural Automobile Plantorganized festive events for its business partners. Prioritet has been cooperating with the Ural plant for many years, and this holiday is also considered as its own. In the most difficult period for our Motherland, on July 8, 1944, the first […]

In honor of the 75th anniversary of the first Ural truck, the Ural Automobile Plantorganized festive events for its business partners. Prioritet has been cooperating with the Ural plant for many years, and this holiday is also considered as its own. In the most difficult period for our Motherland, on July 8, 1944, the first Ural truck, popularly known as Zakhar, was produced. It was possible thanks to feat of ordinary people, who manufactures products for the front under incredibly difficult circumstances. Trucks, produced in the Southern Urals, made a contribution to defeat of enemy. After the war, the plant’s products helped to lift the country from ruins in all sectors of the economy, where the reliability and simplicity of vehicles were decisive. At the request of time workers of automobile plant designed all-wheel drive vehicle, which has become the standard of cross-country vehicle for army and lack of proper roads. In places, where other equipment was helpless, Ural always remained at its best.

On behalf of “Prioritet” team, we congratulate all people, involved in the development and production of the irreplaceable “Urals” on this significant event – the 75th anniversary of the “Ural Truck”!

And we want to add that the present-day achievements of the plant became possible thanks to the eminent people who took part in the development and modernization of the vehicle in different years. People of selfless labor, overcoming obstacles and achieving their goals, made the best offroader! Good luck and success in all your endeavors! With all our hearts, we wish you to keep the “Ural” brand at an unattainable height!


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